Articles written by Catherine Stern

using social media to promote your business

Using social media to promote your business

Using social media to promote your business can set you on the path to success. We’re all aware of social media on a personal level, but if you run your own business do you use this medium to its full advantage? Whether you’re just starting out or are an established business, which platforms should you

Read More
Working part time or full time

Working Part Time or Full Time?

If you’re considering working part time or full time, it can be a minefield when you’re trying to work out which will make you better off. There’s an increase in income for full time employees, but this needs to be weighed up against the higher childcare costs and the financial help you could receive if

Read More
womens life expectancy woman working from home office

Should I rent an office or work from home?

‘Should I rent an office or work from home?’ – If you’re a small business this is probably a debate you had with yourself when starting out. Maybe you’ve grown your business and are now thinking about whether to invest in office space or continue working at home. What are the advantages and disadvantages of

Read More
Marketing your business

Marketing your new business

Are you thinking of starting your own business, but don’t know how to market it? Marketing your new business is essential. You might have a great idea, but if you don’t have the marketing plan to promote it then no one will know about it. Here are a few top tips for creating a marketing

Read More
facebook privacy

Home Business Marketing

Home business marketing is essential and deciding to start a home based business is just the start. Without a good marketing plan you won’t be able to publicise yourself to your target audience. Budgets can often be tight when you’re launching a business, so here are some top tips for marketing your home business that

Read More
Should my company be limited?

Employing Staff: Your responsibilities

Employing staff is a big responsibility and taking on your first member of staff is a big step. As well as being an exciting stage in the development of your business, it also comes with extra responsibilities. What steps do you need to make sure you follow when taking on your first employees? Setting Wages

Read More