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Female Entrepreneurs

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Female entrepreneurs are on the rise…you fold the letter carefully, licking the envelope with a smile. You ask for a few quiet words with your boss, and once you’re alone, you hand in your notice. You’re going home, but you’re not on maternity leave. Quietly, night after night, and in any spare moments, you’ve been working on your own business, and now it’s time to go it alone. All over the world, this scenario is being repeated hundreds of times a day. More and more women are leaving the workforce, and heading home, to start their own enterprise.

Women in business

It’s an inspiring fact that women have been starting more businesses than men for the past 20 years. They have a tendency to create smaller businesses, with less than five employees. By 2018, it is expected that women will have created tens of thousands of new small business jobs, and home offices are springing up across the country.Recently, the National Federation of Independent Businesses released data about how women’s businesses fared throughout the recession, and it proved that women have the determination, and staying power, to succeed.

female entrepreneursUndoubtedly, the recession has been hell for numerous small businesses, and almost half have not managed to get their sales back to pre-recession levels. Still, it seems that sisters have persevered and adapted to the new economic climate. The most popular strategy to ride out the storm was through controlling costs, and there was a 52% increase in the amount of women who harnessed the powers of social media to promote their business, whilst simultaneously saving on the hefty costs of marketing.

Traditionally, entrepreneurs have been mainly male, but now, many memorable women have joined those ranks – so let’s take a look at some of the most influential women of the past and present:

Estee Lauder

Estee Lauder is the American dream personified. Her parents were immigrants, and she started out selling face creams made by her uncle. As time went by, she started selling to department store cosmetic counters. From these humble beginnings, she is now at the top of the ladder, with a 40% share of cosmetic sales in American department stores.

Jenna Jameson

You mean that adult movie star with the blonde hair and big boobs? Absolutely. She went from lying on her back to turning the industry on its head, and has diversified into a huge range of other products. Jenna may not be a role model for your daughter, but when it comes to branding, distribution, and generating numerous streams of passive income, Jenna finishes on top.

Anita Roddick

Anita founded the Body Shop – a store that sells natural cosmetics, whilst helping disadvantaged women and communities.

female entrepreneurs

Coco Chanel

One of the greatest fashionistas of the 20th century, Coco’s hallmark style is bold and distinctive yet elegant. Chanel No 5 was launched in 1923, and is still one of the most popular fragrances of all time.

Oprah Winfrey

Oprah started out as a radio newsreader at 17, progressing to present the Oprah Winfrey show. She has won multiple Emmys, owns a production company, and launched a magazine and a website with 3 million users.

Next steps

So, how do you go about setting up on your own, especially if you are still employed? The best way to do it is to start up while you are still employed elsewhere. This means you can have the best of both worlds, but there are plenty of pitfalls too.

If you have got the time, you can start your business as a part-time affair, alongside your current occupation. Just be aware that anything developed on your current company’s property, using company time means it belongs to them? Set aside savings from your current job – you will need them when you go it alone.

Rather than seeing your present employer as competition, you may be able to them turn into a client or customer. It pays to be as open as possible with your current boss.

Do not use company computers or email systems for any communications regarding your new business. This could result in legal action, as your company could have the right to read your email.

female entrepreneursIt pays to keep quiet about your new ideas to your current colleagues too – employers may not look too kindly on you promoting your business on company time.

Remember that new ventures go through peaks and troughs – early gains may not equate to long-term success.

Are you made of the Right Stuff?

Finally, ask yourself the question, ‘do I have what it takes to be an entrepreneur?’ Ask yourself truthfully if you’re careful with money. Did you earn money when you were a teenager? Do you have a competitive nature? Do you take risks, and act on hunches? And most of all, are you ready to commit to LOTS OF HARD WORK?

If you answered yes to most of these questions, if you’ve got a cracking business idea, and you’re inspired by the likes of Estee Lauder and Oprah Winfrey, then perhaps it’s time to lick the envelope and hand in that notice.

 

 

 

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About Rebecca Robinson

About Rebecca Robinson

After spending the last 8 years juggling life as a mum of two, wife and working full time as a Project Manager for a global telecommunications company, Rebecca Robinson made the decision to follow her love of writing and took the plunge; turning her passion into a full time career. Since becoming a full time writer, Rebecca has worked with various media and copy-writing companies and with the ability to make any topic relevant and interesting to the reader, now contributes to The Working Parent on articles ranging from credit cards to teenage relationships. Ever the optimist, Rebecca's dreams for the future include a house in the country filled with children, dogs and horses in the field!

Website: Rebecca Robinson

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