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Marketing your new business

Marketing your business
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Are you thinking of starting your own business, but don’t know how to market it? Marketing your new business is essential. You might have a great idea, but if you don’t have the marketing plan to promote it then no one will know about it. Here are a few top tips for creating a marketing strategy that will help sell your business.

Do your research

You need to understand the market that you’ll be operating in. Research your competitors and see what they’re offering customers, how your offering differs and what additional elements you could provide to draw in customers. Consider exactly who your target audience is and what type of product or service they’re looking for. There’s no point having a brilliant product if no one actually wants to buy it. Make sure you get some impartial feedback on your product or service, not just from family and friends. This is a great way of dealing with any potential issues or problems before you launch.

Carry out some market research across a sample of your potential customers. This will give you some ideas as to how they shop, where they shop and the types of media they consume so you know where to place your marketing materials.

Marketing your businessSet a Budget

It’s tempting to get carried away when you’re marketing a new business and the possibilities are endless. Make sure that you set a marketing budget for both the launch and moving forward. This will help you concentrate on what you can actually achieve. Concentrate on those elements that will provide the greatest return or which you can carry out for free.

Create a marketing strategy

Once you’ve collated all the information from your research you can start putting together a marketing strategy. This will detail what activities you’ll carry out and how you’ll implement them, as well as future plans for the business. You’ll need a separate plan for each target audience. For example, if you’re aiming at both stay at home mums and working parents they’ll need a slightly different approach. Consider what types of publications they read, which websites they view and places they visit. Then look at how you can best use each medium, whether it’s paying for advertising, writing SEO content, providing links back to your site or placing competitions or offers in them.  Some ideas will be free, whereas others will have a cost attached, so how much you do will depend on your budget.

Create a buzz

Social media offers a great marketing route for small businesses. It’s a good way of creating word of mouth and generating a buzz. Create Facebook, Twitter and Pinterest pages for your business and then share these with your friends. Offer an incentive for them to share it on and you’ll soon have plenty of followers.

Marketing your businessPromote yourself as an expert in your particular field, whether it’s baby feeding products or business support. There are plenty of opportunities to provide articles and blogs to relevant sites or to write opinion pieces for the local newspaper. At the end of the article the site will include a short biography on you and a link back to your site.

Starting a new business is an exciting time, but it’s important to get the initial marketing strategy right. Once you’ve launched the company and have some customers you can start planning your future ideas and moving the business forward.

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About Catherine Stern

About Catherine Stern

Catherine Stern is a freelance writer with a background in marketing and PR. She currently writes web content on a range of subjects, from finance and business to travel and home improvements. As a working single mum of two young boys she understands the pressures that today’s working parents face and the topics they want to read about.

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