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Mums in Business: Could you be next?

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Mums in business are a growing section of society as mums often find themselves stuck between a rock and a hard place when it comes to working and children. Those that give up work to be a full time mum often feel they’ve lost their identity and still want to feel they are contributing financially towards the family. Those that continue work have to juggle either full or part time work around child care and may feel guilt about not being with the kids more. The cost of childcare can often make returning to work financially unviable and as a result, more mums are trying to find a compromise whereby they can spend more time with the family while contributing to the income and retaining their professional status.

What do you have to offer?Mums in business

There are plenty of ideas to set mums up in business whether you have a skill to offer or looking for a totally new challenge. If you have a skill such as hairdressing, teaching, event planning – just about anything, you can sell it. Set up a simple website, advertise in your local papers or create free adverts online. Spread the word throughout family and friends and build up your client base. If you have a flare for creating products such as audio books, eBooks or writing course content, why not have a go at selling them online? You need to think of a unique angle and create information that isn’t available elsewhere. You can sell products over and over and gain repeat clients.

Affiliate marketing

Affiliate marketing is a great way of getting into business and has progressed substantially from the days of the Avon lady or Tupperware parties. Affiliate marketing is where you sell someone else’s product and then get a percentage of the profits. You can sell pretty much everything and with payments being taken care of with reputable online services that offer affiliate products such as Clickbank.com, you can earn up to 70% commission safely and securely.

If you prefer the idea of selling a product of your own then this may involve cash to buy stock and the costs of setting up a more traditional form of business, but once it’s up and running, the profits are yours and yours alone. There are also many franchises on the market now aimed at mums, they will involve initial financial outlay, but the business model is there and proven so can be a great way of setting up on your own.

Start on the right foot

If you’re thinking about any of these, then consider if you need to make financial investments and how much you can afford – will you need office or warehouse space, websites, stock or training? Before shelling out for anything, do your research and investigate if there is a market and demand for your product or services? Start out with a free website before splashing the cash on an all singing all dancing one, start off with free ads on Gumtree or Vivastreet and maybe a paid advert to see where you get most business. Too many businesses fail because of lack of research or throwing money at the wrong things.

Mums in businessIs it for you?

Setting up a business isn’t for everyone, seriously consider if you have the motivation to make your business work.  Are you prepared to put in the time and effort, even when things are stressful, to make your business work? Can you work from home with children around and do you have the ability to shut yourself off from distractions? If so, then working for yourself can be extremely rewarding, personally and financially and the flexibility it can provide can be a great solution for working mums.

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About Rebecca Robinson

About Rebecca Robinson

After spending the last 8 years juggling life as a mum of two, wife and working full time as a Project Manager for a global telecommunications company, Rebecca Robinson made the decision to follow her love of writing and took the plunge; turning her passion into a full time career. Since becoming a full time writer, Rebecca has worked with various media and copy-writing companies and with the ability to make any topic relevant and interesting to the reader, now contributes to The Working Parent on articles ranging from credit cards to teenage relationships. Ever the optimist, Rebecca's dreams for the future include a house in the country filled with children, dogs and horses in the field!

Website: Rebecca Robinson

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