
How Supermarkets Mislead Shoppers
One of the temptations of supermarket shopping is to snap up those multi-buy deals and price reductions that seem so appealing. As you wander around the store the garish marketing materials scream ‘Buy-One-Get-One-Free!’ and ‘3-for -the-Price of 2’ with such silent volume and repetition that you feel like a fool if you walk on by.